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Книга ISBN13 9780071759182 - The Social Customer: How Brands Can Use Social Crm To Acquire, Monetize, And Retain Fans, Friends, And Followers () в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: The Social Customer: How Brands Can Use Social Crm To Acquire, Monetize, And Retain Fans, Friends, And Followers
Customers have changed—and you must, too, if you want to stay relevant By now, business leaders fully understand that customers empowered by social media are fundamentally changing the way they interact with the brands they consume. What they've missed, however, is that this isn't just a marketing issue. It's an organizational issue. And those who plan to compete in the future must develop a business strategy that places major emphasis on appealing to the Social Customer. Succeeding in the new social world of business is much more than a matter of setting up Twitter accounts, understanding the mechanics of viral campaigns, or responding quickly to customer complaints in social forums before they swell out of control. Rather, it's a matter of re-engineering an entire division or organization: it's about social customer relationship management that spans across the entire company: sales, marketing, fulfillment, management, and other departments. ...
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Год: 2011
Местонахождение: OZON.ru
ISBN: 9780071759182


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.