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Книга ISBN13 9780099505693 - Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck (Chip Heath, Dan Heath) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?...
Авторы: Dan Heath
Издательство: Random House, Inc.
Год: 2008
Местонахождение: My-shop.ru
ISBN: 978-0-09-950569-3
Название: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a...
Авторы: Chip Heath, Dan Heath
Издательство: Arrow Books
Год: 2008
Местонахождение: OZON.ru
ISBN: 978-0-099-50569-3


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