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Книга ISBN13 9780470598825 - Marketing 3.0: From Products to Customers to the Human Spirit (Philip Kotler, Hermawan Kartajaya, Iwan Setiawan) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Marketing 3.0: From Products to Customers to the Human Spirit
Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and a few are moving into marketing 3.0. The greatest opportunities will come to marketers practicing...
Авторы: Kotler Philip
Издательство: Wiley
Год: 2010
Местонахождение: My-shop.ru
ISBN: 978-0-470-59882-5
Название: Marketing 3.0: From Products to Customers to the Human Spirit
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. -Explains the future of marketing, along with why most marketers are stuck in the past -Examines companies that are ahead of the curve, such as S. C. Johnson -Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide...
Авторы: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Издательство: John Wiley and Sons, Ltd
Год: 2010
Местонахождение: OZON.ru
ISBN: 978-0-470-59882-5


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