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Книга ISBN13 9780670920563 - Driving Honda: Inside the World's Most Innovative Car Company (Jeffrey Rothfeder) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Driving Honda: Inside the World's Most Innovative Car Company
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot? According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity and unyielding cynicism toward the...
Авторы: Jeffrey Rothfeder
Издательство: Portfolio Penguin
Год: 2014
Местонахождение: OZON.ru
ISBN: 978-0-670-92056-3


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