Картотека книг

предварительная версия
Картотека книг » Поиск по коду » Книги с ISBN13 9783659107726

Книга ISBN13 9783659107726 - Impact Of Penetration and Skimming Pricing Strategies on Market Share (Moses Kufakunesu and Faustino Kufakunesu) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

Информация о местонахождении книг с указанным кодом ISBN. (Найти нужный код ISBN10 или ISBN13 можно в техническом каталоге кодов.)

На странице указаны адреса интернет-магазинов и библиотек (обычных) в которых есть книга с данным кодом.

Где купить эту книгу?

Интернет-магазины

Название: Impact Of Penetration and Skimming Pricing Strategies on Market Share
In their marketing plans, several business enterprises usually consider widening their market share base as one of their key priorities. Such business ventures are frantically concerned with outwitting the efforts of their business rivals. Unfortunately, market share is a fluctuating variable which is sensitive to both internal and external organisational factors. This book expartiates on the impact of penetration and skimming pricing strategies on market share. Quantitative statistical procedures which include ANOVA as well as qualitative data analysis techniques are employed to establish how the two pricing strategies impinge upon market share.The marketing conditions necessary for each of the two pricing strategies to flourish are also scrutinised. Furthermore, the variables to be considered when choosing between penetration and skimming pricing strategies have been elaborated. The book is likely to be beneficial to virtually all marketing business ventures as well as to college...
Авторы: Moses Kufakunesu and Faustino Kufakunesu
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659107726


Поиск по сайту


Новости

10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.