Картотека книг

предварительная версия
Картотека книг » Поиск по коду » Книги с ISBN13 9783659130106

Книга ISBN13 9783659130106 - Downward price-based brand line extensions in the luxury goods market (Marcelo Royo-Vela and Eileen Voss) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

Информация о местонахождении книг с указанным кодом ISBN. (Найти нужный код ISBN10 или ISBN13 можно в техническом каталоге кодов.)

На странице указаны адреса интернет-магазинов и библиотек (обычных) в которых есть книга с данным кодом.

Где купить эту книгу?

Интернет-магазины

Название: Downward price-based brand line extensions in the luxury goods market
Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the...
Авторы: Marcelo Royo-Vela and Eileen Voss
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659130106


Поиск по сайту


Новости

10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.