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Книга ISBN13 9783659136207 - Advertising Impact on Children (Prashant Tripathi) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Advertising Impact on Children
Kids are active seekers and influencers for a whole range of products affecting their lives."The Child is the father of the Man": an old adage that still holds true.The world of children has changed a great deal over the last decade. The variety and number of products targeted directly to young people have developed incredibly, from toys and clothes to music, magazines, TV channels and entertainment. Advertisers are making their pitches to more and more younger audiences…. 'Catch them young' seems to be the motto of the day.Children represent three different strategies for making money. For one, children have money of their own to spend. However they also influence family spending decisions and they are open to advertising campaigns designed to make them future consumers. This article focuses on kids as consumers and their pester power. In particular we will discuss the implications of advertising to children.
Авторы: Prashant Tripathi
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659136207


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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