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Книга ISBN13 9783659139086 - Rural Indians' Perceptions of Brands Based on Ethics in Advertising (Anita Gupta) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Rural Indians' Perceptions of Brands Based on Ethics in Advertising
Advertising as well as Marketing to the rural consumers is an altogether different ballgame. Here, life of the people revolves around traditional or cultural beliefs and values rather than on rationality and pragmatism. No wonder then, that customer perception of brands here plays a pivotal role in customers'purchase decision-making for various product categories and hence understanding that has significant relevance for marketers. Ethics in advertisements play a very important role in forming and molding the customer perception for their brands.Not much research was carried out earlier on the impact of ethics in advertisements on the customers' perception of brands in the context of rural India. This book is an attempt to fill that knowledge gap. It is based on a research conducted in rural areas of Uttar Pradesh-the biggest state in India in terms of the population. It was thought useful to come up with the outcome of a research on the issue of customer perception of brands based...
Авторы: Anita Gupta
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659139086


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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