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Книга ISBN13 9783659146732 - Consumer Acceptance of online Stores' in Bricks and Clicks e-commerce (Md. Fazley Elahi Chowdhury) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Consumer Acceptance of online Stores' in Bricks and Clicks e-commerce
With each new reported failure of Pure-play e-tailers, there is a growing recognition that the Internet is unlikely to displace traditional channels anytime soon, at least in the world of business to consumer e-commerce. Rather, a number of traditional enterprises have moved to integrate e-commerce into their channel mix, using the Internet to supplement brick and mortar retail channels. Electronic commerce researchers, use terms like "click and mortar," "bricks and clicks," "surf and turf," "cyber-enhanced retailing," and "hybrid e-commerce," now consider the combination of physical and web channels to be a distinct electronic commerce business model. To avail that opportunity, Japanese Convenience store (JCVS) have formulated a business to consumer e-commerce model where customers can place order online, pay by either cash or credit card and pick up the products at the nearest convenience stores. Although rapid growth has been witnessed in this area, online sales volumes for the...
Авторы: Md. Fazley Elahi Chowdhury
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659146732


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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