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Книга ISBN13 9783659153761 - Nurturing Innovation in Globalized Corporations (Aramia Asmar and Claudia Fernandez) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Nurturing Innovation in Globalized Corporations
The capability to innovate and to carry innovation successfully down to markets will undoubtedly be a crucial determinant of the global competition among firms in the few upcoming years. There is growing awareness among business leaders that innovative activity is the main driver of economic growth as well as a potential factor in meeting global market challenges. But for innovation to flourish, companies need to understand the core of innovation and the role organizational factors play in the process of innovation. In this book, we examined organizational structure, forms of innovation and competencies and capabilities and innovation. Two case studies, Kraft Foods and Qualcomm, were presented to carry out our research. Through a review of relevant literature, a theoretical framework, upon which the research model, the survey and interview questions were based, was constructed. Interviews were conducted with eight corporate executives, while the survey was executed with 20...
Авторы: Aramia Asmar and Claudia Fernandez
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659153761


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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