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Книга ISBN13 9783659186653 - Effect of After Sales Service on Customer Satisfaction and Loyalty (Kindye Essa Mustofa and Mohammed Kassie Abebe) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Effect of After Sales Service on Customer Satisfaction and Loyalty
Customer satisfaction is important because many researchers have shown that customer satisfaction has a positive effect on organization’s profitability, success and survival. Customers are satisfied not only by the product they purchase, but also with the service they got from the organization. Recently, satisfying customers, through providing after sale services, become a competitive area of marketing. This research paper pave the way for sales people, organizations, students, instructors and researchers who have an interest to measure satisfaction of customers and to study about various after sale services using Kano model which is very easy and more interesting model as compared with the commonly used SERVQUAL model. In addition, this research paper explains the relationship between customer satisfaction and loyalty and also it elaborates challenges of after sale services. Finally, I recommend people, who have a strong demand to satisfy customers, to have a copy of this...
Авторы: Kindye Essa Mustofa and Mohammed Kassie Abebe
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659186653


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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