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Книга ISBN13 9783659206542 - Significance of Customer Relationship in Enhancing Customer Equity (Babeet Gupta,J.S. Grewal and Ruchi Agarwal) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Significance of Customer Relationship in Enhancing Customer Equity
Today, Automobile industry comprises a large and growing portion of the world's total business. The United Arab Emirates (UAE) has become one of the favorite markets for automobile companies around the world, primarily as the Middle East has been one of the more resilient regional markets compared with North America and Europe. In UAE, almost all companies in this industry, large or small, are affected by global events and competition. In the current competitive business environment in UAE, the principal issues faced by automobile firms must be addressed for the long term sustainability of these firms. In this backdrop, the customer relationship focus can not only address the issues facing the automobile firms but also show the path to the long term sustainability of the business by making it more profitable through acquisition of profitable customers and retention of customers. This book establishes the significance of customer relationship focus in building customer equity in a...
Авторы: Babeet Gupta,J.S. Grewal and Ruchi Agarwal
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659206542


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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