Картотека книг

предварительная версия
Картотека книг » Поиск по коду » Книги с ISBN13 9783659225925

Книга ISBN13 9783659225925 - Advertising, Sales Promotion and Brand Switching (Shamaila Gull and Zubair Khalil) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

Информация о местонахождении книг с указанным кодом ISBN. (Найти нужный код ISBN10 или ISBN13 можно в техническом каталоге кодов.)

На странице указаны адреса интернет-магазинов и библиотек (обычных) в которых есть книга с данным кодом.

Где купить эту книгу?

Интернет-магазины

Название: Advertising, Sales Promotion and Brand Switching
This research was conducted to understand the impact of various promotional tools on brand switching in telecommunication sector of Pakistan. There are five major players in the industry and an intensive competition is going on among these. Companies are offering more and more new products at competitive prices. The study explores different responses of the customers, generated as a result of advertising and sales promotion, to know their impact on brand switching.The study can provide an insight on how to build the strategies for multiple loyalty programs and thus will help different organizations in Pakistan to understand that how they can manage their promotional tools for not only attracting new customers but also for retaining their loyal customers. In addition to this, different demographic variables were also studied in relation to advertising and sales promotion to know their impact.
Авторы: Shamaila Gull and Zubair Khalil
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659225925


Поиск по сайту


Новости

10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.