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Книга ISBN13 9783659243240 - Antecedents of positive word-of-mouth on social media (Jesper Lindahl,Emanuel Nergard and Jonathan Book) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Antecedents of positive word-of-mouth on social media
Satisfaction is one of the most important aspect of relationship marketing as well as the main trigger of positive word-of-mouth which shows that positive word-of-mouth is a sign of successful relationship marketing. So if it is possible to map the antecedents of positive word-of-mouth it is also possible to guideline relationship marketing. Word-of-mouth has been recognized as the least understood marketing strategy but the most effective. Attempts to investigate word-of-mouth behavior have mainly been made in a marketing world untouched by Internet. The possibilities to measure word-of-mouth has historically been low but Internet has a great impact on both the reach of word-of-mouth and enhances the possibility to measure it. Earlier studies are not written with a purpose to find antecedents of word-of-mouth that are operable for managers and are not specifically written with online word-of-mouth on social media in mind. That is what this book contributes with. This book is...
Авторы: Jesper Lindahl,Emanuel Nergard and Jonathan Book
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659243240


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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