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Книга ISBN13 9783659277382 - Different market, different practice? (Petter Rudwall,Oskar Norlander and Johan Kos) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Different market, different practice?
This book was written in order to research how companies’ usage of Social Media differ depending on which country they operate in. Little prior research had been done on whether companies in different countries use Social Media differently. This book was a first attempt to identify nuances in the field of country-specific characteristics in companies’ Social Media usage. 21 interviews with seven Social Media practitioners on the US, Japanese and German market were conducted. The findings showed that there are differences between how companies’ communicate, interact and measure Social Media. In conclusion, on the US market, companies that are successful in Social Media put emphasis on asking questions and listening to their consumers’ answers. On the Japanese market, companies that perform well drive interaction through sales promotion, and successful German companies tailor their communication to ultimately generate loyalty.
Авторы: Petter Rudwall,Oskar Norlander and Johan Kos
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783659277382


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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