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Книга ISBN13 9783659352997 - Challenges Facing Financial Institutions in Marketing their Products (Charles Okioga) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Challenges Facing Financial Institutions in Marketing their Products
The proliferation of assorted bank products, bank products and bank services in the country has led to cut throat competition for increased market share being witnessed among the operators in the banking industry. When competition is keen Bank customers are faced with product choice in the market, it becomes imperative for the bankers to understand the major factors that can attract the attention of customers to their own product, marketing of their key products take center stage. These then form the basis for marketing planning and action hence the study of the challenges facing the financial institutions in marketing their products. The study will assist Barclay bank to examine the effect of various the marketing strategies they apply to increase the customer preference of the product also find out the reason why Barclay Bank customers choose certain product as per the prevailing circumstances. Examine the influence of financial service marketing on customers product choice, the...
Авторы: Charles Okioga
Издательство: LAP Lambert Academic Publishing
Год: 2014
Местонахождение: OZON.ru
ISBN: 9783659352997


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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