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Книга ISBN13 9783659390142 - Services Marketing Strategies (Mohammednour Eltahir) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Services Marketing Strategies
The service is one of the types of products of an intangible facility has its own special characteristics which differ from the characteristics of the goods. We find that different classifications, but the classification process need to be a broad understanding of the various aspects of marketing and knowledge of the needs and desires of consumers of the services provided by the organization. We also find that there are two types of services first essence, a service that is being provided by the organization, such as major service and second supplementary services which help services for substance to facilitate the service process for customers and help them to use and use to satisfy their needs and desires. The process of marketing services is more complex than the marketing of goods and because of the difference in their respective properties. Therefore, we find that enterprises adopt different marketing strategies to have the same names as product marketing strategies, but...
Авторы: Mohammednour Eltahir
Издательство: LAP Lambert Academic Publishing
Год: 2013
Местонахождение: OZON.ru
ISBN: 9783659390142


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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