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Книга ISBN13 9783659455407 - Improving Moncaro's Social Media Marketing Efforts (Justine Annika Lalonde) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Improving Moncaro's Social Media Marketing Efforts
Social media continues to become a popular promotional platform for many businesses because of its high exposure rates and low costs. This research focused on how Moncaro, an Italian wine cooperative could use social media to communicate and promote their products to Canadian wine consumers. From various literary sources and a questionnaire, several aspects of social media usage among individuals and for marketing purposes were determined. In addition, wine consumption behavior in Canada was examined. It was identified that the use and frequency of use on social media sites like Facebook is continuously rising because of their simplicity and the enjoyment they give the user. Marketing activities have been transformed from ignored mass promotions to specialized communications that are used to create relationships with consumers. Wine consumption in Canada is at its highest and is showing no signs of declining in the near future. It was decided upon that Moncaro should adopt a basic...
Авторы: Justine Annika Lalonde
Издательство: LAP Lambert Academic Publishing
Год: 2013
Местонахождение: OZON.ru
ISBN: 9783659455407


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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