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Книга ISBN13 9783659489303 - New Brand Creation and Power of Alliance Strategy (Javad Kaveh and Reza Saleki) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: New Brand Creation and Power of Alliance Strategy
There is a difficult issue for new firm to introduce new product and it would be too costly, if those new products face with high rate of failing. So, it is crucial for those firms to find a shortcut for entering to the market with reasonable risk. Several books have been published demonstrating the positive effects a single or multiple, reputable ally has on evaluations of a focal brand; however a majority of researchers have tried to find the effect of well-known brands in alliance strategy. so there is a gap between success of unknown brand after allying with personal brands.The purpose of this book is to examine the effect of alliance strategy on unknown brand. This book begins with analyzing the effect of personal brand on unknown brand after allying. Further analysis conducted to study the effect of firm brand on unknown brand after allying by measuring perceived quality, attitude towards and purchasing intention. The results suggest that businesses should pay...
Авторы: Javad Kaveh and Reza Saleki
Издательство: LAP Lambert Academic Publishing
Год: 2013
Местонахождение: OZON.ru
ISBN: 9783659489303


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.