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Книга ISBN13 9783659518270 - Service Quality And Customer Satisfaction (Muhammad Naeem Iqbal,Azka Naeem and Mirza Jamil Ahmad) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Service Quality And Customer Satisfaction
The topic of the research was comparative study between PIA and Emirates on service quality and customer satisfaction. The purpose of the research was to investigate the relationship between two variables. The sample size of the research was sixty (60). The tool for data collection was a well designed questionnaire. Five point Likert (1-5) scale was used to measure the responses. Simple random sampling technique was used to collect data. Initially descriptive statistics was used and frequency distribution for questions was established. In the second phase, the effect of different indicators of service quality on customer satisfaction was analyzed through correlation. It was concluded that customer satisfaction is positively related with the service quality. The present study showed that the correlation values for Reliability, Assurance, Responsiveness, Empathy, Tangible, Food and Entertainment of Emirates were greater than PIA which indicated better service quality of Emirates....
Авторы: Muhammad Naeem Iqbal,Azka Naeem and Mirza Jamil Ahmad
Издательство: LAP Lambert Academic Publishing
Год: 2014
Местонахождение: OZON.ru
ISBN: 9783659518270


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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