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Книга ISBN13 9783659537523 - CRM activities in the growth and expansion of hotel industry (Mudassar Ali) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: CRM activities in the growth and expansion of hotel industry
Today, service organizations are shifting their focus from “transactional exchange” to “relational exchange” for developing mutually satisfying relationship with customers. Extended relationships are reported to have a significant impact on transaction cost and profitability, and customer lifetime value. Serving the customers, in true sense, is the need of the hour as the customer was, is and will remain the central focus of all organizational activities. The hotel industry, especially the luxury segment hotels needs to be purely customer-centric and focus on the customer needs and duly full fill them. Customers will not blindly accept poor service quality from a luxury hotel. They expect high quality of service in return for the money, they spend in luxury hotels. This paper is an attempt to explain the dark side of Customer Relationship Management in the luxury segment of the hotel industry with the help of the ‘Gap Model’ referred to in literature which suggests that gaps in...
Авторы: Mudassar Ali
Издательство: LAP Lambert Academic Publishing
Год: 2014
Местонахождение: OZON.ru
ISBN: 9783659537523


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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