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Книга ISBN13 9783659661105 - Relationship Marketing in South African Family Businesses (Rolland Eboru) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Relationship Marketing in South African Family Businesses
Despite the economic importance of family businesses, across the global, such businesses still find marketing to be a challenge. Relationships are at the heart of family businesses. This is because the fundamental DNA of a family business is based on a symbiotic relationship between the family and the business. Families, by virtue of their DNA, cultivate deep relationships with people, which include customers, suppliers and even competitors. Hence, in a family business context, these values are transferred into the business by the associated family. This study investigates some of the characteristics of relationship marketing that exist in SA family businesses. The results from the family businesses surveyed, indicates that they cultivate deep relationship with customers. This characteristic enables these businesses to be highly proficient at both satisfying and retaining customers. However, despite a culture of customer centricity, further findings indicate that such businesses are...
Авторы: Rolland Eboru
Издательство: LAP Lambert Academic Publishing
Год: 2014
Местонахождение: OZON.ru
ISBN: 9783659661105


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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