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Книга ISBN13 9783844315424 - Life style analysis of working women (Nasira Majid Sandhu) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Life style analysis of working women
This study analyzes the variables that affect the lifestyle related consumption of female office employees. A sample of several lecturers, Teacher assistants, Managers and CRO's have taken from Colleges, Universities and Banks was taken and with the help of a research questionnaire their response was recorded. On the basis of data analysis the study concludes that lifestyle is heavily influenced by income and occupation and other factors like age, peers group and media also play significant role. The study finds that increase in income leads to higher consumption pattern. Females with independent financial sources exhibit different lifestyle related consumption pattern than females with dependent financial sources. Consumption pattern of female office employees in terms of health consciousness is influenced by occupation. But in case of income they do not sacrifice on health. Inspite of low income they like to spend on medically approved and quality products. The study suggests that...
Авторы: Nasira Majid Sandhu
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783844315424


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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