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Книга ISBN13 9783844315578 - Life Insurance Industry - A Service Quality Perspective (Dr. Kunjal Sinha) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Life Insurance Industry - A Service Quality Perspective
“There are known knowns; these are things we know we know. We also know there are known unknowns, that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don''t know we don''t know.” In insurance buying, most customers would probably describe their level of understanding of insurance contracts in the above manner. Life Insurance is a high credence service, very abstract, complex and focused on future benefit that are difficult to prove. It is an important decision the customer takes not only during pre- purchase stage but is more important at the post- purchase stage also. A remarkable trend in the insurance industry in the last few years is the rapid change in the knowledge level as well as expectations of the customers. It looks as though the docile, uninformed, insurance consumer has suddenly been transformed into an aggressive and highly demanding species. Hence understanding the consumer behaviour, channel...
Авторы: Dr. Kunjal Sinha
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783844315578


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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