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Книга ISBN13 9783844326666 - Students''Attitude Towards Advertising in Higher Education Institutions (Jayaraman Munusamy,Wong Chee Hoo and . Shankar) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Students''Attitude Towards Advertising in Higher Education Institutions
This study is about students'' attitude towards advertising in higher education institutions in Malaysia. It investigated the seven belief factors namely the Product Information, Hedonic Effect, Consumer Benefit, Consumer Manipulation, Values Corruption,Good for Economy and Economic Role that impacted students'' attitude towards advertising. The findings suggest that students'' attitude towards advertising is favorable. The Product Information, Consumer Benefit, Hedonic Effect, Good for Economy and Economic Role have significant correlation with students'' attitude towards advertising. The results have shed some lights for advertising managers and organizations so as to design successful advertising messages in order to create effective results for achieving competitive advantages.It is important for advertising managers to maintain proper focus on the appropriate attitude of Malaysian students about advertising. While focusing more efforts on building the message...
Авторы: Jayaraman Munusamy,Wong Chee Hoo and . Shankar
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783844326666


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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