Картотека книг

предварительная версия
Картотека книг » Поиск по коду » Книги с ISBN13 9783844327281

Книга ISBN13 9783844327281 - Join Forces: Co-creating brand value with consumers (Mads Ulrik Greenfort and Morten Hertz Larsen) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

Информация о местонахождении книг с указанным кодом ISBN. (Найти нужный код ISBN10 или ISBN13 можно в техническом каталоге кодов.)

На странице указаны адреса интернет-магазинов и библиотек (обычных) в которых есть книга с данным кодом.

Где купить эту книгу?

Интернет-магазины

Название: Join Forces: Co-creating brand value with consumers
The profound roles of consumers have changed, and so have the conditions under which companies can successfully build brands. Consumers have gone from being isolated to connected, from unaware to informed and from passive to active. As a result consumers are to a larger extent seeking engagement in active dialogue with manufacturers of products and services – they have a desire co-create. Consequently, current predominant approaches to branding become less effective in the process of building brands in the minds of consumers, as they are rooted in an obsolete logic of marketing, in which consumers are regarded as passive recipients of company offerings. Motivated by the lack of an appropriate approach to brand management, this book sets out to build an approach to building brands that more appropriately responds to the increased needs for consumers to co-create. As a result, this book presents the Co-creation Approach to Brand Management; an approach ...
Авторы: Mads Ulrik Greenfort and Morten Hertz Larsen
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783844327281


Поиск по сайту


Новости

10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.