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Книга ISBN13 9783844382723 - An Implication of Consumer Decision Making Process for Online Dating (Zonaib Tahir) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: An Implication of Consumer Decision Making Process for Online Dating
Ever since the adoption of the marketing concept, companies have focused upon ensuring ‘form’, ‘place’, ‘time’, ‘information’ and ‘possession’ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it’s not always the case. It was observed that for different products and situations, decision-making process’ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has...
Авторы: Zonaib Tahir
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783844382723


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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