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Книга ISBN13 9783844398373 - The consumer-brand relationship amongst low-income consumers (Shereen Rimmell) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: The consumer-brand relationship amongst low-income consumers
The nature of relationships that consumers form with their brands has been well documented in the marketing literature, but research conducted to date has not focused on the relationships that low- income consumers form with brands, despite this being an extremely important market. Through understanding the consumer- brand relationships with low-income consumers better, greater opportunities for new markets exist as well as leading to increased innovation. This book highlights low-income consumers as value-conscious consumers through the brand relationships they have. Results from thirteen in-depth, face-to-face interviews with 13 women from Alexandra Township in South Africa are presented. Low-income consumers form many different relationships based on value, quality, choice and service, to name a few – with very few relationships being based on price. The low-income consumer requires trustworthiness, innovativeness and a willingness to do things differently....
Авторы: Shereen Rimmell
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783844398373


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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