Картотека книг

предварительная версия
Картотека книг » Поиск по коду » Книги с ISBN13 9783845435831

Книга ISBN13 9783845435831 - Brand - The power of great success in business (Nguyen Ke Tuong and Viviene Lukoma) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

Информация о местонахождении книг с указанным кодом ISBN. (Найти нужный код ISBN10 или ISBN13 можно в техническом каталоге кодов.)

На странице указаны адреса интернет-магазинов и библиотек (обычных) в которых есть книга с данным кодом.

Где купить эту книгу?

Интернет-магазины

Название: Brand - The power of great success in business
Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. For this paper, models and theories from previous researches are used to give an in-depth understanding of the different brand strategies and SMEs. The data was collected through qualitative interviews with 10 companies of which five were conducted in Kampala, Uganda and the other five were in Ho Chi Minh city, Vietnam. Although SMEs play a significant role in economic development, they are facing challenges of building brands due to the scarce resources. Financing was shown among the key prohibitions to brand establishment. The research identifies the need for SMEs to adapt branding strategies. Research findings pointed out the benefits of brand recognition in both countries. The respondents indicated that brand communication was an...
Авторы: Nguyen Ke Tuong and Viviene Lukoma
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783845435831


Поиск по сайту


Новости

10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.