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Книга ISBN13 9783846513446 - The Role of Branding in Consumer's Buying Decision (Shahzad Khan) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: The Role of Branding in Consumer's Buying Decision
The consumer decision-making, regarding purchase and utilization of different products and services, is influenced by many internal as well as external factors. Among the external factors the most important attribute of the product is its brand. Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality and beliefs etc. However, besides these, the product itself also makes their decision for them because of the message it transmits, the significant logo of brand, the brand image, and awareness and the price. In order to investigate it, an exploratory study in which emphasis was on the non-product related attributes of a product (Branding) that affects the consumer buying decision while buying a certain product, like how the brand name and logo, brand awareness, brand association of a product have an impact on what the people buy for fulfilling their requirements or needs and whether these factors also influence the buying...
Авторы: Shahzad Khan
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783846513446


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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