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Книга ISBN13 9783846552995 - Social Media: driver for sustainable food consumption? (Lennart van Eekhout) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Social Media: driver for sustainable food consumption?
Social media is a phenomenon that everybody uses, that has an enormous effect on our current daily life, but that is relatively unknown in the world of academic research. This research explores the possibilities of social media for the stimulation of sustainable food consumption, as this type of consumption will become inevitable in the future. The global population will grow to over nine billion people in 2050, which demands immediate action in order to feed the entire population in the future. Social media has become one of the most important factors in people's daily lifes in Western societies, also when looking at social influence. This research focused on the possibilities of the online platforms to assist in stimulating sustainable food consumption and derived eleven features of social media. These features were linked to ten different consumer behaviour theories in order to scientifically explain the possibilities of social media, which were then applied to sustainable food...
Авторы: Lennart van Eekhout
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783846552995


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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