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Книга ISBN13 9783846554579 - Consumer Behaviour Towards Automobiles (Suresh Vadde) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Consumer Behaviour Towards Automobiles
This book highlights the consumer buying behaviour for durables is worth studying due to inherent complex factors involved. The two-wheeler market is expanding day by day with different manufacturing the market with different manufactures entering the market with different models. The competition in the two-wheeler market is increasing as the marketers launching new marketing strategies to satisfy the consumer needs. It also focuses on how and why consumers make decision to buy a two-wheeler. The size of the consumer market today is very vast and expanding constantly. Consumer tastes and preferences are getting highly diversified and are changing with time. These buyers were exhibiting diversified preferences and less predictable purchase behaviour. Moreover, a great attention is being paid to consumer protection. Therefore the need arises to study the behaviour of the buyer to understand the impacts of consumer protection on the consumer. Although this book helpful to the...
Авторы: Suresh Vadde
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783846554579


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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