Картотека книг

предварительная версия
Картотека книг » Поиск по коду » Книги с ISBN13 9783847312895

Книга ISBN13 9783847312895 - Brand Extensions of Fast Moving Consumer Goods (Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

Информация о местонахождении книг с указанным кодом ISBN. (Найти нужный код ISBN10 или ISBN13 можно в техническом каталоге кодов.)

На странице указаны адреса интернет-магазинов и библиотек (обычных) в которых есть книга с данным кодом.

Где купить эту книгу?

Интернет-магазины

Название: Brand Extensions of Fast Moving Consumer Goods
Brand extension has been reported to be both positive and negatively influenced by the parent brand factors e.g., perceived quality, reputation etc. The causes of such influences are not well understood. In multinational countries such influences are complex to understand due mainly to the differences in consumers’ cultures affecting their attitudes towards the evaluations of brand extension. This research was carried out in the Republic of Ireland to investigate whether the consumers’ cultures influence their evaluations to the extension of Fast Moving Consumer Goods (FMCGs). A mixed methodology was employed to understand consumers’ attitudes towards the evaluations of brand extensions. As a qualitative research, focus group participants were selected from two cultural groups: Western and Eastern, to know their perceptions about what they think of parent brand (Coca-Cola) and possible brand extensions (Coca-Cola juice, biscuit and ice-cream). Further, as a quantitative research,...
Авторы: Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir
Издательство: LAP Lambert Academic Publishing
Год: 2011
Местонахождение: OZON.ru
ISBN: 9783847312895


Поиск по сайту


Новости

10 января 2015 года: Запуск базы ISBN10 и ISBN13

Запущена база данных ISBN и технический каталог кодов.