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Книга ISBN13 9783847318170 - The Role and Benefits of Adaptation Strategy in Indian Telecom Sector (Sandeep Kumar) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: The Role and Benefits of Adaptation Strategy in Indian Telecom Sector
Today is the age of Globalization. The world is emerging closer together, and human wants are said to be converging together. But questions still arise, on what exactly do consumers want? When an international company enters a market, do they have to change the way they marketed or produced their product to ensure that it is in accordance with the local needs? Researchers who support the theory of adaptation state that, if any company enters international terrain, it has to adapt itself; otherwise demise of the organization is certain. Adaptation Strategy and its benefits is a topic that had been debated over for more than a decade now. Certain researchers are absolutely sure that, local consumers have local needs arising out of local cultures and customs, which needs to be met, for an organization to successful. In this book, Adaptation strategy and its role in international business and marketing is emphasized. Mainly concentrating on the marketing mix aspects within the...
Авторы: Sandeep Kumar
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783847318170


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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