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Книга ISBN13 9783848435449 - Attitudinal and Normative Factors Influencing Apparel Choice: (Violet Mugalavai) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Attitudinal and Normative Factors Influencing Apparel Choice:
Consumer behavior in the purchase of apparel products may have great influence on the outcomes obtained by the consumer. Judging the quality of clothing requires knowledge and skills during planning, purchasing and consumption. This factor has not been given a lot of focus and yet it is a concern raised by consumers of all ages. This study on its part targeted undergraduate students at Moi University to investigate the attitudinal and normative factors that influence the choice of apparel products, and the satisfaction derived from the chosen apparel with specific reference to sex, year of study and department of study. It was found out that both attitudinal and normative factors affect the choice and satisfaction of apparel among the respondents studied. The use of various attributes studied and the satisfaction derived from them in choosing apparel varied by sex, year of study and course of study to varying degrees. The knowledge and skills needed prior to selecting apparel were...
Авторы: Violet Mugalavai
Издательство: LAP Lambert Academic Publishing
Год: 2012
Местонахождение: OZON.ru
ISBN: 9783848435449


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10 января 2015 года: Запуск базы ISBN10 и ISBN13

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