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Книга ISBN13 9785512631997 - Lamp (advertisement) (Jesse Russel) в магазинах, библиотеках и электронных библиотеках с он-лайн чтением

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Название: Lamp (advertisement)
High Quality Content by WIKIPEDIA articles! Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unboring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most...
Авторы: Jesse Russel
Издательство: Книга по Требованию
Год: 2012
Местонахождение: OZON.ru
ISBN: 978-5-5126-3199-7


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